Thursday, August 30, 2012

One Still Free: Shunning

From One Still Free:  Shunning: Try it, it works.

"Bic "Lady" pens unleash Amazon snarkfest" says Washington Post headlines today. "Bic is being trolled hard by fake Amazon reviews, and it’s brought them that unique combination of shame and free publicity that only an Internet prank can achieve."

Prank? I think not. I have long understood that advertisers on purpose create ad campaigns that seem on the surface to be gigantic errors but in fact are well crafted calculations of risk.  Read more...

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